FindFido Mockup1.png

The Website where you can learn which is the best dog breed for you

Problem Statement

Thousands of dogs every year are being sent to shelters and euthanized, all because the breed wasn't suited for the person / family

Thousands of dogs every year are being sent to shelters and euthanized, all because the breed wasn't suited for the person / family

You have a father bringing home a Rottweiler puppy for his two kids and the family. This is the first time the family has had dog to care for. The family is very excited for the new addition to their family. Months pass by, and the dog is very destructive in the house. The family realized it was mistake and can't find a home for the dog, so they send it to the shelter.


Who are the User's for this website?

Who benefits from this website?

Those who are looking for the right pet that fits their lifestyle.

From a family looking to add a new addition to their home, to guard the home and family, to the single young college student looking for a companion to go on hikes with.

Each of these users can benefit from the website, to find the best dog that matches their lifestyle. 

User Persona

Why User Persona for this project?

Having a User Persona for this project benefited me greatly because it allowed me to keep first time owners in mind while trying to make the site easy to use and easy to understand for the user so they can add a new addition to the family that best suits their lifestyle. 


Number of cats and dogs entering shelters each year: 6-8 million.

Based on the research I have found, an average of 7.6 million dogs are in shelters every year. Among that figure, 71% of them are euthanized. Majority of these figures are a result of lack of knowledge on behalf of the owners and not knowing much of the breed they adopted/purchased.

Opportunity Statement



With the information that FindFido would provide for potential dog owners, the percentage of dogs being sent to shelters, and euthanized will greatly decrease

Family Life

Health & Life


House / Apt





Below you will find different concepts and the reason why I chose a particular design layout for the project.

You will find here my preparation for the project. I start of writing out my problem statement and the purpose for the website. I find beneficial to do this prior to designing because it lays down a foundation and basis for my work.

I have two rough drafts of the layout for the website. I decided to have two different layouts to test and see which has the better experience for the users.


I sketch out my ideas for logos for the website. After sketching out a few, I choose the best three designs, then find away to incorporate all three into one design.




Here you will find the early stage of the prototyping phase. I start wireframing early concepts before deciding which route is better suited for the user.

FindFido HomePage - Concept 1.png

Home page! Here I am deciding which route to take in regards to appearance and usability. Afterwards, you will see why chose the second concept over the first. The second concept has 4 categories of dog breeds listed, once selected the site will take you to that categories page.


This is the Selection Page. After making a selection on the homepage, the site will route you here, where you can select the top ten dog breeds of that particular category.


Once a selection has been made on a specific breed, the breeds page will open and will give you an in depth look into the breed. I decided to create vector logos for each category i.e. Health, Grooming and a rating system, to make the experience for the user more pleasant and easy to understand.


Along with breed information, I also decided to design a quiz. The purpose for the quiz is to get a more tailor-made answer on which breed will be best suited for the users; based on their living area, lifestyle etc.


Final Draft - FindFido HF

Main Page

FindFido Home Page – Concept 1 – 3.png

Family Dog Breeds Page

Family Dog Breed Main Page.png

Athletic Dog Breeds Page

Athletic Dog Breeds Main Page.png

Guardian Dog Breeds Page

Guardian Breeds Main Page.png

Labrador Retriever Page

Labrador Retriever Page.png

Old English Sheepdog Page

Working Dog Breeds

Working Breeds Main Page.png

Dalmatian Page

Dalmatian Page.png

Rottweiler Page

Rottweiler Page.png

Best Breed for Me Quiz Page

Best Breed for Me Quiz.png

FindFido Test Run Video

Lessons Learned

Teamwork always makes the dream work!

This project was a great experience in designing layout and functionality. Several times I had to go back and change my original layout because the usability was not flowing smoothly as I wanted. I was aiming for the website to be fun, easy to use, and educational


While gathering inspiration from several websites, I realized that ease of use in a website is not always 100% or the facts the users are trying to find are not always clear. Trying to challenge myself, I was determined to make the website more user friendly, and satisfying for the target audiences.

With the help from several people taking my website for a spin, and gathering feedback, I was able to create a fun and simple website for those wanting a great canine companion.

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©2023 Michael Martinez