The Website where you can learn which is the best dog breed for you

FindFido Mockup1.png

Problem Statement

Thousands of dogs every year are being sent to shelters and euthanized, all because the breed wasn't suited for the person / family

You have a father bringing home a Rottweiler puppy for his two kids and the family. This is the first time the family has had a dog to care for. The family is very excited for the new addition to their family. Months pass by, and the dog is very destructive in the house. The family realized it was mistake and can't find a home for the dog, so they send it to the shelter.

The purpose for this website is to help educate people on which dog breed is best suited for them, why? To help save the lives of many of K-9 companions!


Who are the User's for this website?

Who benefits from this website?

Those who are looking for the right pet that fits their lifestyle.

From a family looking to add a new addition to their home, to guard the home and family, to the single young college student looking for a companion to go on hikes with.

Each of these users can benefit from the website, to find the best dog that matches their lifestyle. 

User Persona

Tools for reference

Having a User Persona for this project benefited me greatly because it allowed me to keep first time owners in mind while trying to make the site easy to use and easy to understand for the user so they can add a new addition to the family that best suits their lifestyle. 


Number of cats and dogs entering shelters each year: 6-8 million.

Based on the research I have found, an average of 7.6 million dogs are in shelters every year. Among that figure, 71% of them are euthanized. Majority of these figures are a result of lack of knowledge on behalf of the owners and not knowing much of the breed they adopted/purchased.

Opportunity Statement

Family Life


Health & Life




House / Apt


With the information that FindFido would provide for potential dog owners, the percentage of dogs being sent to shelters, and euthanized will greatly decrease

Find Fido will provide helpful information and details about specific breeds such as; temperament, health, grooming, etc. The more information available for the users, the more beneficial it will be for them when they make the decision to add a new family memeber.

There are a few websites that give a lot of information and opinions about a dog breed. The difference between those site and Findfido is that the information is...

1. Facts, not opinions.

2. Fun to learn

3. Personalized quiz to determine the best breed for the users.

4. Simple to search, research, and flow through the site



I have two rough drafts of the layout for the website. I decided to have two different layouts to test and see which has the better experience for the users. The reason I sketch multiple layouts is to find out which one flows better than the other and more beneficial for the users.

Below you will find different concepts and the reason why I chose a particular design layout for the project.

You will find my preparation for the project. I start of writing out my problem statement and the purpose for the website. I find it beneficial to do this prior to designing because it lays down a foundation and basis for my work.


I sketch out my ideas for logos for the website. After sketching out a few, I choose the best three designs, then find away to incorporate all three into one design. In this case, I decided on a Title Logo with a magnifying glass to help show the purpose of the website, which is to find the best breed for you.

Wireframing & Prototyping

Here you will find the early stage of the prototyping phase. I start wireframing early concepts before deciding which route is better suited for the user.

FindFido HomePage - Concept 1.png

Home page! Here I am deciding which route to take in regards to appearance and usability. Afterwards, you will see why chose the second concept over the first.


The second concept has 4 categories of dog breeds listed, once selected the site will take you to that categories page.

This is the Selection Page. After making a selection on the homepage, the site will route you here, where you can select the top ten dog breeds of that particular category.


Once a selection has been made on a specific breed, the breeds page will open and will give you an in depth look into the breed. I decided to create vector logos for each category i.e. Health, Grooming and a rating system, to make the experience for the user more pleasant and easy to understand.

Along with breed information, I also decided to design a quiz. The purpose for the quiz is to get a more tailor-made answer on which breed will be best suited for the users; based on their living area, lifestyle etc.



Final Draft - FindFido HF

As I approach the completion of the project, I hope you enjoy the layout, color, flow, and usability of the website.

Main Page

FindFido Home Page – Concept 1 – 3.png

After careful research, I wanted bring a warm, fun and simple design to make the search for the users new buddy and memorable one, so that they can always come back and enjoy researching!

I chose to incorporate soft colors for the background, and bright colors for the buttons. The font is comic-sans, which i felt it belongs perfectly with the theme of dogs because it is playful, soft, and enjoyable to see just like dogs!

Below you will find the breeds page of which the user can select a particular breed from that class. After choosing a selected breed, the information will be provided for that breed with a detailed paragraph to summarize the breeds standards, then following the breeds key traits of which the user can see what is more important to them and make the decision whether or not the breed is suited for them.

With out having to go back and forth, the user can select the next breed on the list from the results page, on the bottom of the breeds' traits.

Family Dog Breeds Page

Family Dog Breed Main Page.png

Labrador Retriever Page

Labrador Retriever Page.png

Guardian Dog Breeds Page

Guardian Breeds Main Page.png

Rottweiler Page

Rottweiler Page.png

Athletic Dog Breeds Page

Athletic Dog Breeds Main Page.png

Dalmatian Page

Dalmatian Page.png

Working Dog Breeds

Working Breeds Main Page.png

Old English Sheepdog Page

Best Breed for Me Quiz Page

I decided on creating a personalized quiz where the user can use if he/she does not have a specific breed in mind and wants to know what breeds would suit their lifestyle more.

I made the quiz enjoyable to take by adding customized vector illustrations to make it easier to understand and take the quiz. Along with the illustrations, below each selection you will see a brief description, just in case the user needs more details information.


FindFido Test Run Video

Lessons Learned

The finished product is never your first, second, or third idea

This project was a great experience in designing layout and functionality. Several times I had to go back and change my original layout because the usability was not flowing smoothly as I wanted. I was aiming for the website to be fun, easy to use, and educational


While gathering inspiration from several websites, I realized that ease of use in a website is not always 100% or the facts the users are trying to find are not always clear. Trying to challenge myself, I was determined to make the website more user friendly, and satisfying for the target audiences.

With the help from several people taking my website for a spin, and gathering feedback, I was able to create a fun and simple website for those wanting a great canine companion.

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©2023 Michael Martinez